Server-Side Tracking vs. Pixel Monitoring - Which is Better?A variety of ecommerce businesses are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than routine GTM and may present additional costs, it can lead to greater accuracy and more reputable dat
The Role of Landing Pages in Performance Marketing CampaignsA landing page is a webpage focused on one specific action you want visitors to take, such as making a purchase, filling out a contact form, or subscribing to newsletters. They are designed to eliminate distractions and guide visitors toward a single goal, improving user experience and con
Server-Side Monitoring vs. Pixel Tracking - Which is Better?A number of e-commerce organizations are turning to server-side tracking as a way to boost their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce additional costs, it can result in higher accuracy and more trustworthy inform